Opinion / Column

Why do Japanese entrepreneurs often describe their work as “dorokusai”? This column explores the cultural meaning behind the term and what it reveals about Japan’s startup mindset and business environment.

“There is no slump in greetings,” a phrase coined by Japanese comedian Kunihiro Matsumura, explains a simple rule behind Japanese communication.

Following a powerful earthquake in northern Japan, this column offers a message to international readers—sharing the current situation, lessons from past disasters, and a calm assurance that Japan as a whole remains stable.